Making FIZZIQUE Impossible to miss in Dublin city centre.
For a product launch, getting people to see your brand is one thing. Getting them to stop, engage and try it is another.
For the FIZZIQUE Next-Gen Soda campaign, Eco Advertising brought together multiple mobile advertising and experiential marketing solutions to create a high-energy street activation around Dublin City Centre.
FIZZIQUE, co-created by SiSú and Katie Taylor, launched with four flavours and a strong focus on taste, wellness and a new generation of soft drinks.
Our role was to take that brand story from the screen and put it directly in front of people on the streets of Dublin.
And rather than relying on a single advertising format, we created a moving ecosystem of brand visibility, sound, sampling and human interaction.
Three Bikes. One Big Brand Activation.
The activation brought together three key mobile formats:
1. AdBikes – Creating Brand Awareness
The first layer of the campaign was visibility.
Our branded AdBikes travelled throughout Dublin City Centre, putting FIZZIQUE directly into the path of pedestrians, commuters and visitors.
With multiple AdBikes circulating the area, the campaign wasn’t confined to one location. The brand continued moving through the surrounding streets, creating repeated exposure and helping build brand awareness and recall.
AdBikes work particularly well for city-centre campaigns because they transform traditional outdoor advertising into something mobile and highly visible.
For FIZZIQUE, this meant that people could encounter the brand before, during and after the main activation.
2. The Beat Bike – Adding Sound to the Campaign
Next came the Beat Bike.
Rather than simply placing another branded advertising unit on the street, we introduced a branded mobile PA solution to add sound and energy to the activation.
The Beat Bike helped create an atmosphere around the campaign and acted as an audible cue that something was happening nearby.
This is where experiential advertising becomes more than visual media.
You’re not just seeing the campaign.
You’re hearing it.
Our Beat Bikes are designed as mobile music and PA solutions for promotions, events and street activations, making them particularly effective when a campaign needs to create atmosphere and draw attention.
3. The Cargo Bike – Bringing the Product to the People
Once we had created awareness and drawn attention to the activation, the final piece was product trial.
A branded cargo bike was used to transport the FIZZIQUE drinks into the activation area, ready for our sampling team to distribute the full range of four flavours.
This created a simple but effective journey:
SEE IT → HEAR IT → ENGAGE WITH IT → TRY IT
Instead of asking consumers to seek out the product themselves, we brought the product directly into their environment.
Sampling That Became Part of the Experience
The bikes created the platform, but our sampling staff created the interaction.
Positioned around the activation outside Trinity, the team engaged directly with the public and introduced them to FIZZIQUE, offering samples across the four-flavour range.
This human element is hugely important in experiential marketing.
A branded vehicle can create visibility, but a brand ambassador can answer a question, hand someone a product, encourage them to try a new flavour and create a genuine moment between the consumer and the brand.
The result was a campaign that combined:
- Mobile outdoor advertising
- Product sampling
- Brand ambassadors
- Music and PA
- High-footfall Dublin locations
- Multiple branded vehicles
- Direct consumer engagement
- Social-first visual content
Why the Multi-Bike Approach Worked
One of the biggest strengths of the FIZZIQUE activation was that the campaign didn’t depend on a single touchpoint.
The AdBikes created repeated visual exposure across Dublin.
The Beat Bike added sound, energy and atmosphere.
The Cargo Bike supported the physical product sampling.
And the sampling team turned attention into direct consumer interaction.
Together, they created a much more immersive brand activation than a static sampling stand could achieve.
This is exactly where mobile experiential marketing can add value to a wider campaign: the activation can move with the audience rather than waiting for the audience to come to it.
Brand Activation for Agencies & Brands
For marketing agencies, experiential agencies and brands looking for something different from traditional outdoor advertising, the FIZZIQUE campaign demonstrates how multiple Eco Advertising formats can be combined into one cohesive activation.
Our fleet can be used individually or built into a larger campaign strategy, including:
AdBike Campaigns
Mobile billboards designed for high-visibility outdoor advertising.
Beat Bikes
Mobile PA and music solutions designed to create atmosphere and attention.
Sampling Bikes & Cargo Bikes
Ideal for product launches, food and drink sampling and street-level promotions.
Pedicabs & Bespoke Promotional Vehicles
For campaigns requiring additional branding, transport or experiential elements.
Eco Advertising specialises in combining these formats to create brand activation campaigns across Dublin and Ireland, with mobile advertising, sampling and live promotional activity working together.
From Awareness to Engagement
The FIZZIQUE campaign is a great example of our approach to experiential marketing:
Don’t just put a brand on the street. Put the brand into the experience.
By combining multiple mobile advertising formats with a professional sampling team, we created a campaign that was designed to attract attention, encourage interaction and put the product directly into consumers’ hands.
For brands launching a new product, entering a new market or looking to create impact around a major event, the right combination of mobile advertising and experiential marketing can turn a street campaign into a memorable brand experience.
Planning a Brand Activation in Dublin?
Whether you’re launching a new product, planning a sampling campaign, promoting an event or looking to make your brand impossible to miss, Eco Advertising can build a mobile activation around your campaign objectives.
From AdBikes and Beat Bikes to sampling vehicles and bespoke promotional solutions, we can combine multiple formats into one integrated street-level campaign.
Looking to activate your brand in Dublin or across Ireland? Get in touch with Eco Advertising to discuss your next campaign.