At Eco Advertising, we’re all about creating memorable, high-impact brand experiences and our recent activation for Namdong Noodles did exactly that.
Taking place in the heart of Dublin, this campaign was designed to bring energy, visibility, and personality directly to the streets. By combining mobile advertising with live interaction, we created a campaign that didn’t just get seen it got remembered.
A Fully Branded Rickshaw That Stopped Traffic
To maximise visibility in a busy urban setting, we fully wrapped a rickshaw bike in bold Namdong branding. This mobile unit became a moving billboard, allowing the campaign to travel through high-footfall areas and engage audiences in real time.
The rickshaw format offered:
- 360° brand exposure in key Dublin locations
- Flexibility to move with crowds and events
- A unique, eye-catching alternative to static advertising
This approach ensured the brand was not only visible but impossible to ignore.
Meet Rami: The Mascot That Brought the Brand to Life
No activation is complete without a human (or in this case, tiger) touch. Enter Rami, Namdong’s playful and energetic mascot 🐯
Rami was the face of the campaign interacting with the public, posing for photos, and creating shareable moments throughout the day. Mascot-led activations are proven to:
- Increase audience engagement
- Encourage social media sharing
- Build emotional connections with a brand
Rami did all that and more. Bringing fun, warmth, and a sense of excitement to Dublin’s streets.
Why Experiential Marketing Works
In a world where consumers are constantly exposed to digital ads, experiential marketing offers something different real-world interaction.
This campaign highlighted the power of:
- Mobility – taking the brand directly to the audience
- Visual impact – bold, branded assets that stand out
- Human connection – live engagement through a mascot
- Shareability – content that naturally translates to social media
The result? A campaign that extended far beyond the street, reaching audiences both in-person and online.
Creating Moments That Move People
At Eco Advertising, we believe the best campaigns don’t just sit still they move, interact, and create lasting impressions.
The Namdong Noodles activation in Dublin is a perfect example of how creative thinking, strong collaboration, and bold execution can transform a simple idea into a standout brand experience.
If you’re looking to bring your brand to life in a way that’s dynamic, memorable, and impossible to ignore, we’re ready to make it happen.
Ready to Activate Your Brand?
Get in touch with Eco Advertising to create your next unforgettable campaign. Let’s take your brand to the streets and beyond. 🚀